Accessing the page
From the left main menu, click 'Facebook Live'. The Facebook Live operating interface (three-column layout) will load. SHOPAGE's live commerce assistant lets you select products, send product links, auto-reply to viewer comments, and run lotteries during FB Live/IG Live in real time.
Page Layout
Top header
Facebook account login, page selection, start-live toggle
Left column: Product Picker
Select products to promote during the live stream; create a corresponding message template for each product
Middle column: Facebook Interface
Shows live status and connects to the live video; you can refresh the live list and select an existing live stream to connect to
Right column: Chat Room
Displays viewer comments in real time; send comments and search by keyword
Live Streaming Flow
- Sign in to FacebookClick the 'Login FB' button to go to Facebook and complete the login authorization.
- Select a pageUse the page dropdown at the top to select the Facebook page to stream from; you can also switch to an IG business account for IG Live.
- Start the live stream on FacebookOfficially start the live stream on Facebook.
- Connect the SHOPAGE live botRefresh the live list in the middle column, select the corresponding live stream, then click 'Start Live Bot'.
- Pick products while streamingIn the left column, select products + edit message templates. When viewers post a designated keyword, the system replies automatically.
Lottery Feature
Configure a lottery in the product picker, with conditions like 'comment must contain a specific keyword', 'tag a friend', or 'share the live stream'. During the stream, viewers join through the comments. The merchant clicks 'Set Winner List' to start the draw.
Facebook Live vs IG Live
| Item | Facebook Live | IG Live |
|---|---|---|
| Platform | Facebook Page | Instagram business account |
| Best For | Stores with a strong Facebook fan base | Brands focused on Instagram |
| Setup requirements | Facebook page admin permissions | IG business account + connected Facebook page |
Operational TipsBefore going live, select the products to promote in the SHOPAGE admin panel and edit the matching message templates. Templates should include the product name, price, purchase link, and limited-time offers; aim for 5–8 lines. Notify lottery winners promptly (within 24 hours). Before use, add SHOPAGE as a page admin on Facebook.
Still have questions? Contact us directly via WhatsApp 39745020If merchants have any questions while building their online store, feel free to contact SHOPAGE's professional website consultants anytime. We are happy to help. Thank you!