Accessing the Page
From the left main menu, click "Broadcast Center". Once inside, the top displays: Broadcast Center. The top right of the page features a "New Broadcast Message" dropdown (offering 7 broadcast methods) and a "Filter" dropdown (filter by completed / sending / pending / closed / failed).
Comparison of 7 Broadcast Methods
| Method | Cost | Suitable Content | Limitations |
|---|---|---|---|
| Free on most plans | Detailed promotional information, monthly newsletters, new product introductions | Sending too frequently may be flagged as spam; an unsubscribe footer is automatically appended at the bottom | |
| SMS | HK$0.4 per message | Urgent offers, order notifications | Plain text only, with length restrictions |
| Based on ChatBird plan | Personalized promotions, real-time notifications | Requires connecting to ChatBird WhatsApp first | |
| FB Messenger | Free | Interactive promotions, card displays (text / image / card) | Limited to customers who have interacted with the page within the past day; SHOPAGE must be added as a page admin |
| Telegram | Free | Channel announcements, community notifications | Requires creating a channel and Bot first |
| Mobile Push | Based on plan | App user notifications | Requires enabling the mobile application |
| Pop-up Announcement | Free | Store announcements, limited-time offers | Displayed only on the front-end website, not actively pushed (see "Site Announcements" for details) |
Selecting Recipients
All
All members across the store
Members (Specified)
Select individual members through member search
Group
Send by member tags; can display "N recipients selected" / "N recipients excluded"
Creation Workflow
- Choose MethodClick the "New Broadcast Message" dropdown at the top of the page and select the corresponding method.
- Fill in Broadcast ContentFill in the broadcast name, title, content, target, send date, and other fields based on the method.
- Preview / Save DraftClick the preview button to confirm the layout; can be saved as a draft for later sending.
- Schedule / Send NowSet a send date to schedule delivery; the list shows status (completed / sending / pending / closed / failed).
Operational TipsFor major promotions, combine multiple methods (Email + WhatsApp + Announcements) to reach customers with different habits simultaneously. SMS is charged per message — recommended only for high-priority notifications. To avoid customer fatigue, limit email broadcasts to no more than 4 per month.
Still have questions? Contact us directly via WhatsApp 39745020If merchants have any questions while building their online store, feel free to contact SHOPAGE's professional website consultants anytime. We are happy to help. Thank you!