Accessing the page
From the left main menu, click 'Promotions', then select 'WhatsApp (WABA)'. Once inside, the message center loads. From here you can centrally receive and reply to all customer WhatsApp conversations, manage customer data in bulk, send product catalogs, and generate payment links.
Page Layout
Left conversation list
Lists all customer WhatsApp conversations
Middle conversation window
Shows the message history of the selected conversation; reply in real time
Right customer information panel
Shows the contact's details, member info, order history, and tags
Contact Information Fields
Contact info / Contact details
Customer's name, phone, and email
Tags
Add custom tags to a conversation for easy categorization; click 'Add Tag' to add
Notes
Internal notes, visible only to the merchant
Operations
Place Order on Behalf
Click the 'Place Order on Behalf' button on the right panel to switch to the POS interface and create an order for the customer
Payment Link
Generate a payment link and send it directly in the conversation; you can also copy the order link and paste it into the WhatsApp chat
Product Catalog
'Add Product Catalog' lets you select store products; 'Send Catalog' sends the entire product catalog to the customer
Link Member
For non-member WhatsApp numbers, you can link the contact's phone number to an existing member record
Differences between WABA and Other WhatsApp Tools
| Tool | Entry Point | Use Case |
|---|---|---|
| WhatsApp (WABA) | Promotions → WhatsApp (WABA) | Centrally receive and reply to customer chats, manage in bulk, product catalogs, payment links (best for mid-to-large stores) |
| WhatsApp Live Chat | Promotions → Live Chat → WhatsApp | A storefront contact button that takes customers to a WhatsApp chat |
| WhatsApp Broadcast | Broadcast Center → WhatsApp | Send mass messages to all members (for stores already connected to WABA) |
| WhatsApp Quick Templates | Promotions → WhatsApp Quick Templates | Pre-save common replies to speed up response time |
Operational TipsWABA suits larger stores. We recommend establishing an SOP that ensures replies within 24 hours and using tags to categorize customers (new / VIP / blacklist). Update the product catalog regularly. Once members are linked, you can integrate purchase history, store credit, and order history.
Still have questions? Contact us directly via WhatsApp 39745020If merchants have any questions while building their online store, feel free to contact SHOPAGE's professional website consultants anytime. We are happy to help. Thank you!