Analytics Center (labelled "New Statistics" in the sidebar) is your advanced data dashboard with breakdowns by category, payment method, member tier, new vs returning customers and online vs in-store.
Entering the Page
From the left main menu, click "My Shop", then choose "New Statistics". Once inside, the top displays: Data Analytics Center. By default, a horizontal top menu is shown containing 5 main categories: "Home", "Revenue", "Products", "Customers", and "Orders".
Top Horizontal Menu
Home
Displays an overall KPI overview for the day/period
Revenue (Overview / Details / Payment Methods)
Breaks down sales performance, gross profit, refunds, and the share of each payment method
Products (Overview / Product Sales Analysis)
Product sales volume, product category sales rankings
Customers (Overview / Spending Customer Analysis)
Member tier distribution, new vs returning customer ratio, cumulative total customer growth
Orders
Total orders, average order value, average daily orders, cancelled order statistics
Omnichannel / Online Store / Physical Store Categories
A category switcher is provided at the top of the page. After selection, all KPIs are recalculated in real time:
| Category | Calculation Scope |
|---|
| Omnichannel | Calculates all orders from both online store and physical store (POS) simultaneously |
| Online Store | Calculates only orders placed through the online store |
| Physical Store | Calculates only physical store orders completed through POS |
| Guest | Orders created by customers who have not signed up as members |
Date Range and Quick Selection
A date range picker is provided at the top right; you can customise start and end dates up to 90 days. Exceeding this will prompt "Date out of range, maximum 90 days". Quick selections include "Today / Yesterday / This Week / Last Week / This Month / Last Month".
Filter Conditions
Filter Orders
Pending Confirmation / Confirmed / Completed / Cancelled (multi-select supported)
Filter Shipping
Pending Shipment / Preparing to Ship / Shipped / In Progress (multi-select supported)
Filter Payment
Pending Payment / Paid / Expired / Partially Completed (multi-select supported)
Data Calculation Formulas
Each KPI has an info tooltip; hover over the info icon to view the corresponding calculation method. The table below shows the actual calculation formulas used by the system for shop owners to verify when reconciling.
Revenue Category
Revenue
Total amount of orders
Revenue (After Refunds)
Total order amount − refund amount
Total Cancellations
Total amount of cancelled orders
Cost of Goods Sold
Total cost of all products sold during the period
Gross Profit
Total amount of completed orders − total amount of cancelled orders
Gross Profit Margin
Gross profit ÷ revenue
Payment Method Category
Payment Amount / Number of Payments
Total paid amount; number of payments is the total number of payments made through that payment method
Average Payment Amount
Total paid amount ÷ total number of payments through that payment method
Refunds / Number of Refunds
Total refunded amount; number of refunds is the total number of refunds made through that payment method
Net Amount
Total paid amount − total refund amount
Customer Category
Total Purchase Value (TPV)
Cumulative total amount spent by customers during the period
Average Purchase Value (APV / AOV)
Total spending amount ÷ total spending visits
Repurchase Rate
Customers who made purchases before the selected date range and made purchases again within the range ÷ all spending customers within the period
New Customers
Customers who did not shop before the selected period and completed an order within the period; even multiple purchases within the period still count as new customers
Returning Customers
Customers who shopped before the selected period and shopped again within the period
Statistics vs Data Analytics Center
The underlying data of both pages is identical; only the presentation differs. Use "Statistics" for daily browsing; "Data Analytics Center" is recommended for month-end reconciliation or in-depth analysis.
| Item | Statistics | Data Analytics Center |
|---|
| Data Dimension | Fixed range of one week (Monday to Sunday) | Custom date range (up to 90 days) + quick ranges |
| Breakdown Perspective | 4 main charts: revenue, orders, visitors, product views | 4 main categories (Revenue / Products / Customers / Orders), each with multiple sub-tabs |
| Calculation Formula Transparency | Calculation method not shown | Each KPI has an info tooltip listing the actual formula |
| Suitable Scenario | Quickly check daily performance and weekly trends | Month-end reconciliation, in-depth breakdown of payment method shares, tracking repurchase rate and new member growth |
Operation TipsSwitching between "Omnichannel / Online Store / Physical Store" categories will recalculate all KPIs in real time. "Payment Amount" and "Refund Amount" are only counted when an order's payment status is officially changed; modifying other order fields will not affect this data.
Still have questions? Contact us directly via WhatsApp 39745020If merchants have any questions while building their online store, feel free to contact SHOPAGE's professional website consultants anytime. We are happy to help. Thank you!
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