Entering the Page
From the left main menu, click "Products", then "Extensions". The page header reads: Product Extensions.
Feature Cards
Facebook/Instagram Product Catalog
Enter the FB/IG/Google product catalog settings page
Google Product Catalog
Enter the same catalog settings page
Product Reviews
Enter the product review management page
Facebook Product Catalog vs Google Product Catalog
Both sync your products to external platforms, but their goals and benefits differ:
| Item | Sync Target | Merchant Benefit |
|---|---|---|
| Facebook/Instagram Product Catalog | Facebook Shop, Instagram Shop | Customers can browse on Facebook/Instagram and click through to your store to checkout |
| Google Product Catalog | Google Merchant Center | Product data appears in Google search results, Google Shopping ads, and Gmail promo placements |
Hong Kong Market NoticeFacebook/Instagram Shops officially withdrew from the Hong Kong market on August 10, 2023. Stores targeting Hong Kong customers should prioritize the Google product catalog.
Activation Flow (Google Product Catalog Example)
- Pick the main category and subcategoryIn the two "Google Product Category" dropdowns, pick the main category first, then the subcategory.
- Click "Activate"On success: "Activated successfully". On failure: "Activation failed; please contact the site administrator".
- Verify the domain with GoogleClick "Google Domain Verification", enter the verification code from Google Merchant Center, check "I've completed verification", then click "Save". On success: "Submitted successfully".
- Copy the product feed URLAfter activation, the page shows "File Hosting URL" with a copy icon. Paste this URL into the corresponding field in Google Merchant Center.
Extensions NotesBefore activating, make sure the merchant account on the corresponding platform (Facebook Business, Google Merchant Center) is fully set up. Once a catalog is active, product data changes auto-sync to the platform without re-uploads.
Still have questions? Contact us directly via WhatsApp 39745020If merchants have any questions while building their online store, feel free to contact SHOPAGE's professional website consultants anytime. We are happy to help. Thank you!